2021-2023 HDAR Strategic Plan

High Desert Association of REALTORS®
2021-2023 Strategic Plan

 

In one of the most highly unusual of years - 2020 - The High Desert Association of REALTORS® Leadership worked collaboratively to identify, discuss, and prioritize HDAR’s goals. With a focus on meeting the future’s challenges for the REALTOR® members of the association, the following plan identifies how HDAR will succeed.

This report overcame many obstacles to craft, draft, and revise the association’s goals to meet the following key organizational objectives:

Building upon the success of the 2017-2020 Strategic Plan for HDAR, the association plans to focus on continuing to deliver the previously identified core goals, while expanding into the above efforts. The 2017-2020 Strategic Plan focused on:

Encouraged by the success of the association in implementing the goals of the 2017-2020 Strategic Plan - while also limited by the impacts of COVID-19 - the association leadership dutifully contributed to the shaping of this report through:

  1. Interfacing with peers on core issues
  2. Individual interviews and discussions on key topics
  3. Completing comprehensive feedback surveys on association needs
  4. Group discussions of applying feedback to association objectives
  5. Leadership review of key topics for inclusion in the strategic plan

Those efforts led to a careful consideration of the needs of the membership, the capacities and appropriate roles of the association, and the state of the industry. This guide is designed to be fluid and malleable as conditions impact the organization. As learned in 2020 - there is no way to predict what may occur.

The association can use this guide for organization, staff, budget, and direction to staff and committees to complete these goals collectively.

OBJECTIVE 1 – ENGAGE MEMBER SEGMENTS
To improve outreach and connection between the association and the membership

Goal 1 - Provide Membership Engagement Opportunities

Goal 2 - Connect Association Leadership to Brokers

Goal 3 - Establish Association Opportunities for the Agents

Goal 4 - Develop New Options for Member Education

OBJECTIVE 2 – ADVANCE MEMBER TECHNOLOGY
Ensure Member Technology provides the most available information

Goal 1 - Expand Data Opportunities

Goal 2 - Pursue Tech Agreements that Benefit Members

Goal 3 - Build MLS Opportunity

Goal 4 - Create Member Focused Information on Technology Opportunities

OBJECTIVE 3 – PROMOTE MEMBERSHIP EDUCATION AND SERVICES
Reinforce membership value through advancing association offerings

Goal 1 - Increase Membership Awareness of the Association
- Promote opportunities for members in new and different ways

Goal 2 - Enable New Learning Opportunities

Goal 3 - Empower Member Led Learning Opportunities

Goal 4 - Connect Offerings to Education, Committees, Products and Events

  
OBJECTIVE 4 – ADVOCATE AND PROMOTE REALTOR AND FAIR HOUSING ISSUES
Promote the REALTOR® Commitment to Fair Housing and Housing Opportunity

Goal 1 - Incorporate Fair Housing Opportunity in the Association Advocacy

Goal 2 - Encourage Participation in Association Advocacy

Goal 3 – Build Upon Established Community Relationships

Goal 4 – Promote Fair Housing Accomplishments