High Desert Association of REALTORS®
2025-2028 Strategic Plan

Coming out of a re-calibrating Strategic Plan that led the association out of the Covid Era and into regional stability from 2021-2024 the High Desert Association of REALTORS® (HDAR) looks to this next period to redefine their position in both the real estate industry and in the High Desert communities with a focus on what the association represents.

To that end HDAR has established a new mission statement for the organization:

“The High Desert Association of REALTORS® is dedicated to empowering leadership and enabling success for our members.”

The association and its leaders are committed to accomplishing this through the core values the organization operates by:

• • • • We are COLLABORATIVE – we work together as one to further the interests of property rights and the interests of our clients.
      • We are COMMUNITY FOCUSED – we work together with our communities to meet the regional real estate needs TOGETHER.
      • We are SUPPORTIVE – coming together to solve issues, and provide expertise in order to ensure a stronger industry and region.
      • We are TRUSTWORTHY – providing transparency, education, and advocacy that furthers the position of the organization and our members to lead the region.
      • We are INTENTIONAL – decisions made are through the lens of our Mission and Core Values in order to ensure cohesive decision making, and directed efforts.

Building upon the success of the 2021-2024 Strategic Plan for HDAR, the association plans to focus on continuing to deliver the previously identified core goals, while re-structuring the associations efforts to ensure:

1) Enhancing broker outreach
2) Developing new member programming
3) Reframing communications
4) Expanding community involvement opportunities
5) Advancing Technology Opportunities for REALTORS®

The events of the past few years – from advocacy campaigns to lawsuit settlements – has shown that the current expectation is not necessarily tomorrow’s reality. HDAR will remain relevant in the industry and community by adapting to changing market forces.

The association can use this guide for organization, staff, budget, and direction to staff and committees to complete these goals collectively.

NAR’s Diversity and Inclusion Commitment Statement
The National Association of REALTORS® represents more than 1.5 million REALTORS® in diverse communities across the country. NAR staff fosters a culture where diversity and inclusion are integrated into each of our five core values. Through inclusive collaboration and mutual respect for our colleagues, we focus on the principles that matter to the organization and drive how we engage each other to reach our common goals. We fully embrace perspectives from all walks of life—regardless of race, ethnicity, gender, religion, age, sexual orientation, gender identity, disability, national origin, socioeconomic status, political affiliation or any other qualities by which we may define ourselves. We commit to bringing out the best in ourselves, uncovering our hidden talents, and celebrating differences in our day-to-day interactions. These beliefs are essential as we serve our members who help fulfill the dream of home and property ownership in America. https://www.nar.realtor/diversity#statement